Shop the Spring ’19 Collection at aleandelli.com.
I’ve dreamed of starting my own clothing brand for years now. I actually started my first business in 2012 when I was 18 years old, a t-shirt brand. It didn’t last long because I got pregnant a few months later unexpectedly and decided to focus on that. For the past 7 years, I have been waiting for the “right time” to launch a clothing brand that is true to my style and represents me as a whole. When Bronx was born, I found myself more inspired than ever. Dressing her became so fun for me…and finding the cutest, modern, bohemian pieces…ones you can’t find in big box stores…well, it became somewhat of a hobby for me. And in February of 2019, Alé and Elli was born. (Pronounced Al-lay and El-ee. Alé for Alessandra – Brooklynn’s middle name. Elli for Elliot – Bronx’s middle name.)
Starting my own clothing brand has been one of the hardest, most fulfilling ventures thus far. But I am so proud of what we’ve started and I can’t wait to see where it goes!
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