When I started my blog in June of 2014, I never realized that I would one day make a living off of my work and posts! It’s been an exciting ride, but full of really hard work. I definitely don’t think you should start a blog for the money or “free stuff”, because blogging is about much more than that. Once you get to a point where brands are interested in working with you and your pageviews are high enough, these are my tips for monetizing your blog!
Join Influencer Networks
Influencer networks are companies that connect bloggers and influencers with brands. You apply for campaigns with specific requirements and due dates and then you get PAID for your work! These are called sponsored posts (example here).
Everywhere Agency (say that “Bethanie Johnson” referred you!)
Popular Pays (this one has an iPhone app)
Collabor8 (another iPhone app. I’ve done a few sponsored IG photos through this app, but a lot of the shops don’t want to pay and just want to send product)
Another way to monetize your blog? Do sponsored collaborations.
Any time a company or brand emails you asking to send you product, reply with your media kit. Have your rates set and know your worth. A lot of bloggers work for free and they shouldn’t. Blogging takes a LOT of work. We shouldn’t advertise brands for free. (Side note: There are some instances where I collaborate in trade of product. Such as, small shops that don’t have advertising budgets. But only if I really like the product!)
A lot of influence networks require a minimum amount of pageviews before you’ll be accepted. So, a question I get a lot is: “How do I get more pageviews on my blog?”
Social media is key to building a loyal following and getting a high amount of monthly PVs. Some influence networks don’t have a set number and some networks require 10,000 or 25,000 monthly views before you’ll be accepted.
Pinterest – Having pinnable images in your blog posts (aesthetically pleasing vertical graphics) is a great way to get traffic on your blog. Make sure you’re pinning all the time. I use Tailwind and schedule 100+ pins a day (of my own content). Join this group on FB for more: Bloggers & Pins. Here is an example of a pin that brings me over 1,000 page views PER DAY. One day, I had over 16,000 views on this post ALL FROM PINTEREST!
StumbleUpon – My PV’s doubled after I started using SU! Make sure you’re liking and stumbling more content than just your own (there are great FB groups for this, see below).
Instagram – For Instagram, make sure your bio has your email and your blog URL listed. Having a lot of followers helps your pageviews because you can direct your followers to your blog! I would definitely steer clear of buying followers and mass followings/unfollowings (while these things may help your follower count grow, they aren’t loyal followings and your engagement will suffer). The bigger brands I’ve worked with look at engagement over followers. Also, collaborating with brands and shops that will repost your IG photos can help to grow an engaged following!
Facebook groups – I’ve learned so much from Fb groups! I’m a member of 20+ and have even started my own groups. Some groups are great for asking questions and for support and other groups are great for promoting your content! Make sure you read the rules of each group before participating because each group has a different set of rules and policies. Here are the best ones: The Blogging Diaries (a community of support for bloggers), The Bloggers’ Stumble (for StumbleUpon sharing), Bloggers & Pins (for Pinterest sharing), Mommy Blogger + Shops Promotions (for promoting posts/giveaways and connecting with small shops), The Best Mommy Blog Posts (for promoting blog content), Instagram Posse (for Instagram growth).
PLEASE keep in mind that blogging is hard work and it may take a while before you see results. DON’T GIVE UP! I had been blogging for a year before I realized I could make money off of my hobby/passion. And then it took about 5 months until I made my first buck! Now I help support my family. It’s an amazing feeling!